Archive for 'Influence and Persuasion'
The 3 Parts of The Human Brain – Advanced Selling Techniques
Posted on by Nathan.
If you want to become an expert in sales and marketing you are going to need to understand how our brain works. Did you know that there are actually 3 parts to your brain? The first part is the core, the Old Brain. The second part is the emotional part, the Middle Brain and the [...]
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Billion Dollar Brand Secrets
Posted on by Nathan.
Business has changed A LOT in the last 50 years. There is more competition now competing against you than ever before. People are getting shown on average 3000 marketing message per day! So how do you make sure that people remember who you are and your message and not just pass you by? The answer [...]
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2 Powerful Influence and Persuasion Principles
Posted on by Nathan.
Are sales people using these influence and persuasion techniques on you? Contrast Principle The contrast principle works because every time you make a decision, whether you are aware of it or not, you are comparing it to something else. A 10 Lbs is only heavy if you first lift a 5 Lbs weight. If you [...]
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How To Improve Your Influence and Persuasion
Posted on by Nathan.
You need to know the basic influence and persuasion techniques so that you are not a victim of them. In his ground breaking book ‘Influence’ Robert Cialdini identifies 6 key influence principles that create an automatic reaction in people. If you genuinely have a good product or service that can improve people lives, you should [...]
