How To Create A Great Story For Your Business
Posted by Nathan Sloan in Advanced Marketing
This post is all about how to create a story for your business. A critical step that many business owners miss.
In business this is also known as the ‘Million Dollar Step’. Think about your favorite businesses, they all have great stories tied to them.
Below is how you can create a compelling story for yourself and your business which will give you a powerful message that people will want to know more about and become apart of.
3 Steps To A Great Marketing Story
1. The Star
All great stories have a star. In many cases this can be you. Many companies also have a ‘Face’ for their business if you are too shy. Remember this: People like to do business with people and not faceless corporations. That is why it is important to have a person representing the business. For example, everybody knows Richard Branson is the star of Virgin.
2. The Story
People love stories. We learn through stories and have been brought up with stories from childhood. Stories give things meaning and value. Some powerful stories are ‘before and after’ type. The poor man becomes rich. The geek becomes a pickup artist. TIP: Be sure to target a mass desire. Like ‘Weight Loss’. The fat person discovers how to become thin. Once you have your story, it’s time for the final part.
3. The Solution
This is the final part where you explain why your business is here. You have found the solution for this burning problem that many other people share and you are here to help people solve it. The solution is the business. It is why people should listen to you. It is why you have your product or service. Note: Remember the solution is the last part. Many people make the mistake of trying to sell their solution first. Do not do this. Once people connect with you and the story you can introduce the solution.
Summary
You now know all the ingredients of how to create a powerful marketing story and can now work on creating your story. If you have any questions or comments simple write them below.
Nathan Sloan
